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Krave Beauty Matcha Hydrating Cleanser, Kale-Lalu-YAHA, Great Barrier Relief, Oat So Simple Water Cream, Makeup Rewined, Beet The Sun

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Say hello to KraveBeauty and goodbye to the conventional should-do’s, supposed-to-do’s, and rules of skincare.

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Krave Beauty Matcha Hydrating Cleanser

    • An antioxidant-rich jelly cleanser that’s as satisfying to use as it is effective. The bouncy gel formula creates a silky lather on the skin that lifts away impurities and irritants accumulated during the day. The best part? No dry, tight after-feeling like conventional cleansers.
    • STEP 1 - Start with a not-so-clean face (kind of important here).
      STEP 2 - Wet your skin and apply a nickel-sized amount onto your face.
      STEP 3 - Gently massage and avoid aggressive rubbing. Rinse off with lukewarm water.
      FREE TIP - If you have makeup on, we recommend using a makeup remover first or double cleansing.

    • Camellia Sinensis Leaf Water, Water, Glycerin, Coco-Betaine, Methyl Gluceth-10, Ethoxydiglycol, Dipropylene Glycol, Methylpropanediol, Sodium Chloride, Butoxydiglycol, Diglycerin, Glycereth-26, Xanthan Gum, Camellia Sinensis Leaf Powder, Quillaja Saponaria Bark Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cannabis Sativa (Hemp) Seed Oil, Avena Sativa (Oat) Kernel Extract, Diethoxydiglycol, Coco-Glucoside, Caprylyl Glycol, Glyceryl Caprylate, Decyl Glucoside, Pentylene Glycol, 1,2-Hexanediol, Sodium Cocoyl Isethionate, Butylene Glycol, Octanediol, Panthenol (Vitamin B5), Citric Acid, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Sodium PCA, Disodium EDTA


  • Antioxidants help protect your skin from damaging free radicals in the air. Matcha is one of the most antioxidant-dense sources on the planet!
  • Vitamin B5 and Sodium PCA put the hydrating in Matcha Hydrating Cleanser. They help absorb moisture from the atmosphere. (Still need your 8 glasses though)
  • Matcha Hydrating Cleanser doesn’t use any Sodium Lauryl Sulfate a.k.a. SLS, which are harsh soaps that can deteriorate your skin barrier.
  • The first thing you’ll notice about Matcha Hydrating Cleanser is the bouncy texture. This cushiony gel has an easy slip that glides over your skin with no effort.


Krave Beauty Kale-Lalu-yAHA

    • A gentle yet effective exfoliator that smooths out texture and fades discoloration to reveal healthier skin. Kale-Lalu-yAHA is powered by AHAs that buff away excess dead skin cells and unclog pores so skin can breathe easier.
    • STEP 1 - Start with a clean, dry face.
      STEP 2 - Soak a cotton pad with Kale-Lalu-yAHA and gently sweep across the face. No rinse needed.
      STEP 3 - Follow up with your favorite moisturizer and don’t forget sun protection.
      FREE TIP - If you’re new to exfoliators, start slowly with Kale-Lalu-yAHA. Gradually build use to 2–3x per week or as needed

    • Aloe Barbadensis Leaf Water, Water, Butylene Glycol, Brassica Oleracea Acephala Leaf (Kale) Extract, Glycolic Acid, 1,2-Hexanediol, Potassium Hydroxide, Glycerin, Spinacia Oleracea (Spinach) Leaf Extract, Carum Petroselinum (Parsley) Extract, Chlorella Minutissima Extract, Malus Domestica Fruit (Green Apple) Extract, Panthenol (Vitamin B5), Betaine Salicylate, Sodium Hyaluronate, Allantoin, Pseudozyma Epicola/Camellia Sinensis Seed Oil/Glucose/Yeast Extract Ferment Filtrate, Dipotassium Glycyrrhizate, Bacillus/Folic Acid/Soybean Ferment Extract, Coptis Japonica Root Extract, Malachite Extract, Polysorbate 80, Disodium EDTA


  • Skin feel like it needs a green smoothie? Kale-Lalu-yAHA is packed with vitamin-rich leafy greens like kale, spinach, and parsley to give your skin an energy boost.
  • If you don’t like exfoliators, you’re probably thinking “Is it worth it? Can I work it? Put my thing down, flip it and reverse it?” Kale-lalu-yAHA is not your typical exfoliant, it evens out uneven tone + texture while soothing skin to keep irritation at bay. Go for it, Missy.
  • Vitamin B5 is your exfoliating routine’s new best friend. It’s formulated into Kale-Lalu-yAHA to help trap atmospheric moisture and keep it sealed in the skin all day. Moisture acquired, mission complete!
  • Kale-Lalu-yAHA is formulated at a 3.0–4.0 pH range so whether you experience no tingling or slight tingling, it’s working. Don’t worry, all good acids here and no bad trips.


Krave Beauty Great Barrier Relief

    • A creamy, nourishing serum that calms signs of sensitivity and evens out skin without the greasy after feeling. A blend of conditioning oils fight irritation, discoloration and breakouts caused by a damaged skin barrier. Skin looks clear, feels calm, and probably sounds amazing.
    • STEP 1 - Start with clean, dry skin.
      STEP 2 - Apply 1–2 pumps of GBR onto your skin. Feeling dry? Add an extra pump. If you’re oily, keep it light.
      STEP 3 - Layer on your favorite moisturizer (subtle Oat So Simple plug) and SPF in the mornings.
      FREE TIP - If you’re feeling sensitive, avoid rubbing! Use a clean q-tip instead to apply a thin layer on redness or irritation.

    • Water, Propanediol, Calophyllum Inophyllum Seed Oil (10%), Dipropylene Glycol, Niacinamide, Carthamus Tinctorius (Safflower) Seed Oil, Cetearyl Olivate, Polysorbate 60, Rosa Canina Fruit Oil, Glyceryl Oleate, Sorbitan Olivate, Sorbitan Oleate, Octyldodecanol, Glycerin, Butylene glycol, Sodium Hyaluronate, Squalane, Serine, Acetyl Glutamine, Glycine, Ceramide NP, Oleic Acid, Sodium PCA, Glycosyl Trehalose, Caprylic/Capric Triglyceride, Glycine Soja (Soybean) Sterols, Saccharide Isomerate, Avena Sativa (Oat) Kernel Flour, Disodium Phosphate, Sodium Phosphate, Tocopheryl Acetate, Coco-Caprylate/Caprate, Lactic Acid, Xanthan gum, Urea, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Olive Oil Unsaponifiables, Magnesium Chloride, 1,2-Hexanediol, Hydroxyacetophenone, Glyceryl Caprylate, Pentylene Glycol, Caprylyl Glycol, Disodium EDTA


  • Great Barrier Relief is a natural shapeshifter. You can use it as a daily serum, substitute it for your moisturizer or as an acne treatment to transform a spot into a not.
  • GBR is loaded with Tamanu Oil, a breakout-clearing, texture-smoothing, manicure-giving (beta) active that helps revive skin. Paired with Safflower and Rosehip oil, this trio of oils—a troil, if you will—calms redness, soothes irritation and nourishes dryness without a greasy feel.
  • Niacinamide a.k.a. the soccer mom of skincare ingredients is a master multitasker. It helps prevent breakouts and fades the look of dark spots for radiant, even skin. That’s good parenting.
  • Don’t let your face hog all the skin-loving goodness. Great Barrier Relief can calm your neck, body, hands, or your fire sign friends.


Krave Beauty Oat So Simple Water Cream

    • A lightweight, cooling moisturizer that feels like a burst of instant hydration on the face. As you work it in, it quickly absorbs and makes itself right at home with your skin. You’ll feel like you just hit the refresh button on your skin.
    • STEP 1 - Start with clean, dry skin. Apply your serum first.
      STEP 2 - Scoop out the desired amount and massage into the face.
      STEP 3 - Wait for total absorption (alright, it’s probably done) before applying SPF.
      FREE TIP - After a day in the sun, apply Oat So Simple to any red or hot areas for an instant cool down.

    • Water, Butylene Glycol, Caprylic/Capric Triglyceride, Squalane, 1,2-Hexanediol, Trehalose, Behenyl Alcohol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Avena Sativa (Oat) Meal Extract


  • Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, and 1 formula stabilizer. 0 biology degrees needed to read them.
  • Oat So Simple was the creation of 2300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Nothing more, nothing less.
  • Our main girl Oat is a longtime favorite for calming irritation and rebalancing stressed skin damaged by environmental aggressors.
  • Got sensitive skin? Then, you’ve got a moisturizer! Oat So Simple is compatible and gentle enough to use on sensitive areas of the face or neck.


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